Most associations want to grow. Few are ready for it.
This guide will help you effectively evaluate your association’s current structure, strategy, and overall capacity to grow, adapt, and stay competitive in your industry. It provides the core questions necessary to help you audit your current state and project into the future. You’ll also get the tools to answer those questions so you and your board can move forward with confidence.
Common indicators it’s time to re-evaluate whether or not your association is ACTUALLY ready to grow:
Leadership is focused on day-to-day operations rather than strategic direction.
Staff and volunteers are stretched thin with more work than capacity.
Key functions (membership, marketing, events) lack the expertise needed to grow.
You have more ideas than your team has the capacity to execute.
Membership growth, retention, or engagement is stagnant or declining.
Get your free guide:
“With over 20 years of partnering with associations, we’ve learned that most have one thing in common: volunteer leaders have lots of amazing ideas. They are well connected in their industries, they see potential and opportunities for growth everywhere, and they are genuinely passionate about expanding the reach of their association.
However, we have also learned that this is where many volunteers get stuck: Moving ideas to organization, and eventually to implementation just rarely happens. It’s too big of a mountain.
But it CAN be done! It happens when volunteer leaders step back, ask the right questions, and make intentional decisions about where the organization is headed, and why. It happens when leaders are willing to ask honest questions about strategy, capacity, member value, and the future.
We created this guide to help boards start those conversations before they feel stuck, and to give them a practical way to identify what is working, what is holding them back, and where they may need additional support. Our decades of experience has taught us that the right questions can uncover the clearest path forward.”
- Jodi Fisher, CAE, CMP, CEO and Founder of Impact Association Management