Meet our New Client: The Wisconsin Funeral Directors Association

Impact Association Management welcomes the Wisconsin Funeral Directors Association

February 4, 2019, Madison, Wisconsin –Impact Association Management (Impact) is pleased and proud to announce the signing of the Wisconsin Funeral Directors (WFDA) as one of their newest clients.   

Impact’s new partnership with WFDA is thrilling! After meeting with a group from the board, I knew this would be a great fit. At Impact, we understand the needs of WFDA and know how to fulfill those needs. This is a great group of people that we have already enjoyed working with so far. I know we will be able to get this organization where they would like to see it and that will be such a rewarding process, states Jodi Fisher, CEO, Impact Association Management 

About Wisconsin Funeral Directors 

WFDA is an organization comprised of funeral professionals in the state of Wisconsin. The association provides education, information, and advocacy for those in the industry. WFDA also provides biennial licensing requirements, networking opportunities, and an annual convention for its members. WFDA is a part of the National Funeral Directors Association whose mission is, “The worldwide source of expertise and professional resources for all facets of funeral service. Through education, information and advocacy, NFDA is dedicated to supporting members in their mission to provide families with meaningful end-of-life services at the highest levels of excellence and integrity.” 

Contact:   

James Olson, WFDA President  

920.452.1418 

Jim@olsonfuneralhome.info 

https://www.wfda.info/ 

About Impact Association Management 

Impact was founded in 2006 by Jodi Fisher, and since then they have successfully supported many Associations in growing and increasing profits and memberships. Now expanded into a robust team, Impact consists of Social Media experts, Non-Profit Administrators and Executive Administrative Assistants with impressive backgrounds in Association support, small business operations and international corporations.  Their mission is to provide customized, efficient, and forward-thinking association management services to small and medium sized Associations with a highly skilled, dedicated team of Executive Administrators.  

Contact:  

Impact Association Management  

608.210.3120  

info@impactamc.com  

www.impactamc.com  

What Makes Impact, Impact

2019 marks Impact’s 13th year of business. It has been an exciting ride full of changes and growth. This year, we decided it was important to define what is unique about Impact. Talking over everything that is unique to Impact, our team narrowed it down to 3 defining factors.

1.  We love what we do, and it shows. Our team is passionate about supporting Associations and becoming partners in order to surpass goals and achieve milestones. As partners, we find great value in developing relationships with our Clients. We are real people with different personalities, skill-sets and strengths. We celebrate this diversity and believe in having FUN while providing top level professional services to our Clients. 

2. We specialize in small-medium sized Associations. We understand the unique challenges and benefits that align with these Organizations. While each Client is unique, we believe in sharing the strategies and successes we’ve experienced in the past rather than reinventing the wheel. Regardless of how long our Clients have been established or what phase they are in as an Organization, we believe they deserve the best customer service, support and resources.
   

3. We believe in transparency. We hold ourselves to extremely high standards when it comes to ethical business practice. From day one we are working hard to establish trust with our Clients. We often pick up the pieces from previous broken partnerships and this has given us the knowledge of how to do things right, right from the start. From our contracts to our invoices and everything in between, we respect our Clients too much to keep anything in the dark. 

Although logos, employees, and clients may have changed over the last 13 years, these 3 unique selling points never will. Happy 13 years of Impact!

Capturing our Experience: Personify Connections

A couple of weeks ago, one of our team members had the opportunity to attend Personify Connections. This event was hosted by Wild Apricot and Personify in Chicago. The event included a half day lunch and learn sessions with a primary focus on Personify. Two of the learning sessions stuck out to our team member, “Talkin’ about my Generation” and “5 Habits of Highly Engaging Organizations- Membership Expert, Joy Duling.” Here are a few tidbits learned from those sessions. 

“Talkin’ bout my Generation” 

This was a useful session that took the time to break down the generations, giving an overview of how they like to learn and where their loyalties fall.  

Boomers: (1946-1964): This generations is known as the “I’m in it for me Boomers”. They put themselves first and want to know what they are going to get out of a situation. The Boomers top 3 donations go towards local social, worship, and health.  

GenX: (1965-1980): GenX is defined as the lost generation or the slackers. They are the first generation of latch key kids and divorce. They are also responsible for 45% of technology start ups. They are currently in their prime earning years. GenX top 3 donations go towards health, local social, and animal. 

Millennials: (1981-1996): Millennials experienced the major shift in technology. They are immune to traditional marketing due to growing up with cable, internet, and social media. They also tend to be less brand loyal. Millennials also appear to be the most willing to give back. 46% of Millennials would prefer a donation over a birthday gift. Their top 3 donations go towards worship, children, and local social. This generation of giving back is the perfect one to target for associations. 

GenZ: (1997-2012): GenZ is more creative and open minded. They have never known a world without internet and tend to show signs of depression or withdrawal if their phones are taken away. Many were not alive during the country’s cultural shift on 9/11.  This generation’s top 3 donations go towards children, animal, and health. 

“5 Habitats of Highly Engaging Organizations-Membership Expert, Joy Duling” 

The next session focused more on engaging members. It provided a clear break down of how to reach those members and keep them involved in the organization. 

1. Always listening. It is important to actively listen to what members want. Question how and how often you build listening opportunities? What happens afterwards? How is that put into practice? Evaluating this, can lead to a more open line of communication. 

2. Continuously see possibility. See a better future ahead for your members and share your vision with members. Keeping members focused on that future, encourages them to get involved in making that future a reality. 

3. Show up. Include hosts, announcers, researchers, and agents in your events and meetings for members. This will provide them value for their membership and keep them interested what the association is working towards. 

4. Intentional activity. Make sure the activities provided for members are useful and engaging events. This could be done through subcommittees, interest groups, personalized emails, or event experience. Create different tracks for different types of members to keep them all engaged. 

5. Connect. Meaningful connections online and offline are great ways to keep members involved. Prioritize, plan, and pursue 

Overall, this event was extremely informative and helpful in understanding the different age groups and how to engage those groups in your association. Our team will definitely be attending this event again!