Despite the numerous forms of communication that have popped up over the last decade, email is still high on the list of ways to contact your members. Because of this, however, members are receiving emails from brands, other associations, colleagues, etc. In order to ensure they are reading your emails, you must be strategic and thoughtful.
Many of us hosted our first virtual conference this past year and might be planning our second in 2021. A lot of time and effort goes into those conferences despite the lack of in person coordination. Don’t let that hard work go to waste by only utilizing the content at the conference itself. There are several opportunities to recycle content into new material for members.
When a new member joins your association, they are looking for confirmation of the value of your organization. They want to know that they will gain something from having just paid for membership, where to find resources and benefits, and who to contact if they have questions. Give them that! One of the first touchpoints new members should receive is a welcome email. Below are a few key points to include in order to set members up for a successful onboarding experience.
