Selling your Association’s Membership
Member Welcome Email Necessities
When a new member joins your association, they are looking for confirmation of the value of your organization. They want to know that they will gain something from having just paid for membership, where to find resources and benefits, and who to contact if they have questions. Give them that! One of the first touchpoints new members should receive is a welcome email. Below are a few key points to include in order to set members up for a successful onboarding experience.
2021: A Year of Recovery
Although COVID-19 is still here and does not appear to be going away quite yet, it is important to focus on recovering and building up your association again in 2021. You might have to look at your strategic plan and shift gears a bit but it is important to continue to remain flexible as you strategize about the upcoming year. As of now, there are still so many unknowns. Will events be back? Are members tired of Zoom? How will a vaccine impact our daily lives? Are members able and willing to continue paying membership? These are all questions to consider when brainstorming strategies for 2021.
Finding the Right AMS for your Organization
Clients come to us with a variety of tools to manage their association databases. We have seen it all including Excel spreadsheets, MemberClicks, Wild Apricot, YourMembership, and StarChapter. From our time on each platform, we have found how important it is to have a good, clean, organized system in place. If you are still managing your members in Excel, it is in your best interest to make the jump to an association management system (AMS). Below, we have broken down some items for you to consider when looking at your association’s next steps.