As an association management company, our team is involved with the planning and organization of many events. These events can include large conventions, multi-day conferences or annual board meetings. Events are a great way connect with current members but have the potential to reach further. By creating marketing material around your event, you can broaden the audience and inform others of your association or organization.
3 ways to spread the word and encourage attendance at your event
1. #Hashtags.
Hashtags are a great way to promote your event and can be an amazing tool to build awareness through organic, word-of-mouth marketing. Create a unique hashtag for your event in the beginning stages of event planning. Include it in all promotional marketing materials, social media posts, and email communication you send out for the event. You might also consider adding the hashtag to onsite signage and/or on speaker presentation templates to ensure the hashtag is front and center for your attendees.
2. Picture taking is a must.
It can be helpful to give people reasons to take pictures at your event. This could be done with a photo booth, Snapchat filter, or an aesthetically pleasing picture wall. The options are endless. This can add to the personality of the event and allows for free promotion on social media.
3. The power of videos.
If you have the resources, hire someone to video the event and make a compilation of the top moments. Putting those videos to the perfect song can evoke emotion in people and possibly have them considering attending your next event.
These few ways to promote the event can make a big difference. At your next event, make sure you are utilizing these tools to increase awareness and create a brand personality for your association.
Get the help you need
Whether it's a large convention, multi-day conference, formal gala, or annual board meeting, Impact’s event management team does it all. From event conception to post-event activity, we truly take a team approach to make sure your event is successful and stress-free for you.
Reach out to start the conversation and discover what we can do for your next event.