When running an association, it is always important to keep your goals on the forefront. They keep the association moving in the intended direction and create a cohesive mission for all members of the association to work towards. With that said, there are some common goals that many associations share, but often have trouble achieving.
3 common association goals:
1. Bringing in the money.
Money is the key to opportunities for associations. It allows them to reach more people and better manage the association. Obtaining more money can come by increasing both membership and donors. After this, the option to increase dues and event fees would allow the association to provide more resources and events for the members.
2. Growing membership.
If your association is looking for members, some great ways to increase membership would be to increase awareness of the association. This can be done through informative marketing. Making sure the right people are aware of your association and have a full understanding of what your association does, will bring in more members. Another option would be to provide incentives for membership referrals from current association members. This could draw in a significant amount of new members.
3. Setting priorities.
A lot of things can be thrown your way in an association. It is important to have a clear understanding of where priorities are ranked. This will allow the association to run more efficiently and smoothly. Setting priorities starts with communication. This can be done with board members and other crucial people to the association.
Get the help you need
At Impact, our mission is to provide customized, transparent, and forward-thinking association management services to help associations establish the foundation they need to not only grow, but thrive.
Whether it’s operations, financials, marketing, events, strategic planning—you name it—our team is here to help. Reach out to start the conversation and discover what we can do for your association.