Perhaps your association has a Facebook page. Or maybe you post on LinkedIn every so often, but is that enough? We understand that time and resources are often tight among associations, but below are some reasons why we think social media is a worthwhile investment.
Social media is a valuable source of information about your association.
Websites are important but people will go to your association’s social media pages for current information. Landing on an outdated page is a poor first impression that you’ll never get back!
Give you audience a glimpse into your association’s personality.
Have fun using this outlet for sharing pictures, relevant articles and sharing posts from those in your industry.
Use them as a simple way to tap into another community.
Engage other association’s or businesses that align with your mission. Get instant views from individuals who may not even know your association exists!
Become a valuable resource for your ideal audience.
Become a trusted resource to your community by curating and sharing information. Show that you are active within the industry and on the cutting edge of policies and news.
Now that you see the value in making the investment, don’t waste your time doing it. Posting, engaging, sharing, it’s all important and it should be done consistently with the voice of your association. Reach out to learn how Impact’s team of association professionals can help your organization build a valuable and consistent online presence.